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  • Writer's pictureJustin Smith

Google's November Core Update: What Small Businesses Need to Know

Hey there, small business owners! It's time to put on our SEO hats and dive into the latest buzz from the digital world. Google has just rolled out its November Core Update, which you should be aware of.


So, what's the deal with this update? Well, it's all about reviews and the way Google handles them. Imagine you're reviewing the latest Star Wars movie – Google's new update wants to ensure your review is top-notch.


Here are the key takeaways:


1. The November 2023 Reviews Update: This core update is the last standalone review update. Google will now regularly assess the quality of review content without fanfare. What does this mean? If your website relies heavily on reviews, you better improve your game. Google is keeping a close eye on the quality of your opinions.


2. The Core Update Combo: This update comes hand in hand with Google's latest core search algorithm update. Brace yourself for fluctuations in search traffic and rankings over the next few weeks. It's like a digital rollercoaster ride!


3. No More Notifications: Google won't announce review system improvements. They're making changes on the go. So, if your site has reviews, you must stay on your toes.


What Does This Mean For Your Website?


The good news is that you might benefit from this change if you're all about reviews. No more waiting for months if your rankings took a hit. With regular updates, you can bounce back faster. But remember, your reviews will be under the microscope 24/7.


Quick Look: What You Need to Know

1. Time Frame: Google's November 2023 Reviews Update kicks off on November 8 and usually wraps up within 1-2 weeks.

2. Span: Initially, this update affects English content, but don't be surprised if it spreads to other languages soon.

3. Google's Advice: Google is a harsh critic when it comes to reviews. They want your content to be original, transparent, current, and informative. So, keep those reviews in tip-top shape.

4. Influence: Hang on to your SEO hats, folks. Some ranking turbulence might be on the horizon.

5. Impact: If you're sweating about your reviews, don't worry! Google's quality rater guidelines are your trusty ally. Give your reviews a makeover and watch your rankings climb.

6. Actions: If your website's taking a hit, consider diving into the world of Google Ads while you work on improving your reviews. It's like a lifeline for your digital presence.


There you have it – the essential details at a glance. It's time to ride the wave of this update with confidence!


In a nutshell, Google's November Core Update is ushering in a new era of continuous evaluation and adjustment for review-based content. It may be a bit bumpy, but with some SEO finesse, you'll ride the waves of change to success.


Stay tuned for more SEO insights from Search Dog Digital!

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